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195 Why 68% of Clients Leave (It Has Nothing to Do with Your Service)

with

Janice Porter

Show notes

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Show notes

What if your next client, referral, or six-figure opportunity isn’t hiding in your marketing funnel but in a relationship you’ve accidentally neglected?

Most founders think client retention is about delivering great work.

It’s not.

In this conversation, Dawn Andrews sits down with relationship marketing expert and LinkedIn strategist Janice Porter to unpack why people leave, why follow-up feels so awkward, and why the businesses growing fastest aren’t necessarily marketing harder; they’re remembering people better.

If you’ve ever worried about sounding salesy, struggled to stay in touch, or treated LinkedIn like another item on your endless CEO checklist, this episode will completely reframe how you think about relationships, visibility, and business growth.

Download Janice Porter’s FREE Real Connection Guide

If this conversation made you rethink how you’re approaching networking, follow-up, and client retention, grab Janice’s free resource and learn the practical steps behind her REAL Connection System.

What You’ll Learn

  • Relationship Marketing Is 80% Relationship, 20% Marketing
  • Your LinkedIn Strategy Might Be More About You Than Your Audience
  • The Secret to Better Networking Isn’t More Messages
  • Slow Down Your Outreach to Speed Up Your Results
  • Client Retention Has Less to Do With Service Than You Think

Resources & Links

Connect with Janice Porter

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194 Stop Saying Yes! Why Female Founders Burn Out by Accepting Jobs They Never Had
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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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192 Why “I’m Just Tired” Is a Lie Female Founders Keep Telling Themselves, And What to Do Instead
191 Why Smart Founders Still Answer 11 PM Calls. The Hidden System Failure Making You the Bottleneck
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