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071 Say It Like a Leader: The Feedback Framework Every Female Founder Needs

with

Dawn Andrews

Show notes

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Show notes

Ever had that stomach-drop moment when someone gives it to you straight? I did, right in the middle of a team Zoom. I thought I was being empowering, but what they really needed was clarity. And they told me so.

That moment was uncomfortable…and it completely changed my leadership. In this episode, I’m sharing the feedback framework I now use to lead with more direction, connection, and confidence, and how you can too. Whether you avoid feedback or just want it to land better, this one’s for you.

In this episode, you’ll learn…

  • Why feedback isn’t a soft skill — it’s the whole job as a CEO
  • The 3-part Clarity Formula that turns empowering vibes into clear guidance
  • How to shift from feedback avoidance to feedback flow
  • The one sentence that helps your team give you feedback (and why it matters)
  • A powerful reframe: feedback isn’t confrontation — it’s connection

This episode at a glance:

[2:32] – Clarity is kindness. Feedback is the language of clarity.

[3:27] – Your team doesn’t want to read your mind — they want to win.

[5:29] – Feedback isn’t just about criticism. It’s about connecting.”

[6:25]- When you model feedback, you invite it. That’s how you go from bottleneck to coaching CEO.

[7:43]- You’re not a critic — you’re a leader. So use your words like one.”

Resources and links mentioned in this episode:

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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