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033 How to Not Fail in Your First Year in Business

with

Dawn Andrews

Show notes

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Show notes

Ever wonder how some startups effortlessly dodge the blunders of their first year while others struggle to stay afloat? Are you curious about the secrets behind transitioning from the corporate world to the entrepreneurial race with finesse?

In this insightful episode, I will take you through the pitfalls to avoid in your first year of entrepreneurship. With a rich blend of wisdom, humor, and personal anecdotes, we will dive into the five rookie mistakes that new founders commonly make and how you can seamlessly sidestep them to set your startup on a path to success. 

In this episode, I share:

  • How to embrace imperfections and avoid the trap of overthinking.  
  • The importance of engaging with potential clients through active listening.
  • Why financial prudence in your startup’s early days is necessary.
  • My secret weapon for keeping your vibes high when launching a business
  • The bonus mistake (#6) too many new entrepreneurs make.

This episode at a glance:

[03:22]  Don’t wait on perfect conditions for success to happen. Just go ahead and do something. Because while you’re out there waiting for the mythical ideal moment, other moguls are making moves.

[05:15]  Stretch every dollar and ask yourself if the spend that you’re about to make will likely lead to sales in three steps or less.

[06:17]  So the strategy not only guides you but also builds confidence so that you can face the ups and downs coming because you’re an entrepreneur. 

[06:39]  None of us is great at everything, especially when it comes to business. We need to improve and find people who are better at things than we are.

[9:13] Corporate may have rewarded you for playing safe, but entrepreneurship is like jazz mixed with a bit of speed metal. You improvise, adapt, and dance to the change of the beat at high speed.

Resources and Links mentioned in this episode:

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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