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012 Grit, Tenacity, and Getting Messy: What Makes an Entrepreneur Successful

with

Dr. Ingrid Murra

FOUNDER AND CEO OF TWO FRONT

Show notes

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Show notes

So you want to be an entrepreneur?  You have the idea, the drive, and the passion.  But what else do you need?

Being an entrepreneur is not for the faint of heart. It takes grit, tenacity, and a willingness to get messy.

Which is exactly why I’m excited for you to meet my good woman, Dr. Ingrid Murra.

While completing her orthodontic training at Harvard, she founded Two Front, a free modern platform for orthodontists to build hybrid practices from unused space at local dental offices. Dr. Murra is the 48th Latina entrepreneur in the US to receive more than $1 million in venture funding.

In this episode, Dr. Ingrid Murra and I discuss:

  • How passion, purpose, and seeing a massive problem in the orthodontics industry drove her to become a newbie tech entrepreneur.
  •  Why you need to be brave, knock on doors, and pitch before everything is perfect — it never is.
  • Finding venture funding as a female founder of color with no experience in tech and no support system.
  • Dr. Murra shares how the school doesn’t prepare you for entrepreneurship, that every day is war when you’re starting your own thing, and saying no to almost everything is a good muscle to flex.
  • How to be in the right kind of “messy” when it comes to business. Making room for mistakes in business and how to overcome it

This episode at a glance:

[00:06:35] That’s what made me want to become an orthodontist. I realized how transformative it could be to a person to have the confidence, to just smile and, you know, not have to restrict yourself.

[00:14:46] I knew that in this world, the way it exists, I could not practice orthodontics the way it’s practiced. And that was enough to drive me to just do whatever it took.

[00:18:15] There’s no such thing as packaged and perfect before you start going, and I love that you were bold and brave and just kept test-driving your options to see what was gonna work

.
[00:27:01]There’s no fun in “failing every single day,” you know, it’s learning, and it’s one step in the right direction, it’s one more way that you realize it’s not gonna work

[00:30:13] Find the people who are a couple of steps behind you and a simple couple steps ahead of you (so that you can always help people, learn directly from when you have just learned, and then learn from people who have just done what you need to do.)

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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