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004 Perfectionism is killing your business and how to fight back

with

Dawn Andrews

Show notes

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Show notes

Have you ever stopped to think about how much more we could accomplish if we weren’t trying to be perfect? How much time, energy, and talent goes to waste because we feel what we’ve got is not good enough?

Today’s episode goes out to all of us trying to be perfect. The perfect mom, wife, friend and business owner. We want to make a change and make an impact, but we won’t settle for less or allow ourselves to make even the tiniest mistake. Yeah… no pressure, then!

In case we haven’t met yet: I’m Dawn, proud mom of two amazing kids, courageous leader, public speaker, and founder of a highly successful business consulting firm.

I’m also a former beauty queen. And nothing will make a woman try to be perfect more than being (literally) judged all the time. A lot of good things came from my beauty pageant days, but one of the not-so-great byproducts was a burning need to be perfect. I spent so many years feeling like I had to be prepared for every eventuality, be ahead of the game, and know all the answers every time.

In this episode, I’ll show you how to let go of perfectionism and

  • Take messy, rapid action
  • Go for it (whatever your particular “it” might be) in spite of your fears
  • Feel confident and proud of your work, even if the results aren’t 100% perfect

This episode at a glance:

[04:19] How fear held me back in my first two years of business. Fear of not being perfect keeps us from taking risks, moving forward, and achieving our goals.

[07:12] Join me in an exercise in choosing progress over perfection. What are you doing now (or soon) that will make a huge difference in your life or business six months from now?

[08:26] Why believing in perfection means believing that there’s only one right way to do something.

[10:06] How the alternative to perfectionism is not failure; it’s honesty and vulnerability which create connection. Being real and vulnerable makes you more likeable and relatable. People are drawn to authenticity.

[13:11] The difference between striving for excellence and being a perfectionist.

Let me know what awkward action you’re taking today and how you’re letting go of perfectionism; I would love to hear from you!

You might also like

  • This article I wrote about how to let go of perfectionism so you can lead with confidence.

 

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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