Are you spinning in circles trying to figure out if ChatGPT Plus is worth the $20?
Let’s cut through the tech noise and make a clear, founder-focused call right now.
In Day 1 of the 12 Days of AI Quick Wins, Dawn breaks down the only AI question that really matters for founders: Do you stick with the free ChatGPT or level up to Plus? If you’ve been stalling on getting started with AI or wondering why the paid version even exists this quick-hit episode gives you the clarity (and permission) you need. No FOMO. No fluff. Just strategic direction.
Your Day 1 Action:
Head to chat.openai.com, sign up for the free version, and ask it one real business question. Try:
– “What should I focus on this week?”
– “Help me write an email to my team about [insert your topic].”
Start the conversation. You don’t need fancy. You need forward motion.
Key Takeaways:
- Free is powerful. GPT-3.5 is enough for 80% of early-stage AI use like rewriting, brainstorming, and summarizing.
- Upgrade only when… you’re uploading files, building workflows, or need real-time insights.
- Don’t pay until it pays off. Use the free version to master your prompting game first.
- The $20 decision is not a tech decision—it’s a business one. Choose based on your workflow, not the hype.
- Clarity over complexity. Skip the spiral. Start simple.
Resources & Links:
- Get the 12 Days of AI Quick Wins Toolkit – just $7
- Register FREE for Day 13’s Live AI Implementation Party – Win a 90-min Strategy Intensive










