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097 How One Firm Went From “12% Growth” To Industry Domination—By Finally Getting Honest

with

Dawn Andrews

Show notes

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Show notes

What if your growth plan isn’t strategy—but just a percentage in a power suit?

Let’s be real: “Grow revenue by 12%” isn’t visionary. It’s just math dressed up as leadership.

This quick-hit episode delivers a $50K wake-up call—how one professional firm went from playing small to owning their entire market, just by ditching their safe goal and getting brutally honest about what they actually wanted.

You’ll learn how to shift from incremental goals to industry-shifting strategy—without getting lost in planning overwhelm.

🎧 Listen now if you’re done thinking small and ready to build something that actually lasts.

In this episode, you’ll learn:

  • “Grow by 12%” is not a strategy—it’s a math problem.
  • Why founders cling to safe goals (and how it keeps them stuck).
  • The core difference between planning and strategy—and how to use both.
  • The mindset shift that unlocked exponential change for one firm.
  • The real reason your strategy probably needs to make you a little uncomfortable.

Grab it:

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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