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017 Don’t Start the Year Hustling in Business. Go Slower, It’s Better

with

Dawn Andrews

Show notes

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Show notes

The beginning of a new year is often a time of reflection and goal setting and planning. Maybe a little bit in December, but with all of the holiday shenanigans, sometimes it’s hard to do. January can also be an incredibly busy time for getting back into the swing of things after a holiday break.

You might feel like you have to hit the ground running and come in hot to make up for lost time or to get ahead of the game.  But let’s also be real when you own and run your own thing. The opportunity to pull over to the side of the road and be thoughtful and intentional about how you want to change things up is tough.

What if you took a different approach? What if instead of rushing headlong into the year, you started off slow and steady?  This is what happened to me at the beginning of this year. And I’m going to share with you what happened. And what I did and what’s making things so easy, breezy.

In this episode, you will learn:

  • Instead of rushing into the new year, try starting slow and steady
  • If you’re not setting intentions, you’re wasting time
  • Reflection is the foundation of being strategic with your time and energy
  • Why going slow does not = being unproductive

This episode at a glance:

[03:42] That space between holiday celebrations and getting back to work. It’s really small and the window for reflection and taking a breath.  It closes really quickly most of the time

[09:38] When you start a business on your own, especially if you bootstrap a business on your own, there isn’t a lot of intentional planning, to begin with.

[13:30]  Taking a moment to reflect has made it clear to me that the reason I’m not enjoying myself in my business is because I haven’t been thoughtful in planning what I want to be doing. I’m flying blind and fear is making most of my choices

[19:45] Sometimes taking action is a great way out of a difficult or uncomfortable spot, sometimes you just got to try things and see what happens and then iterate and make it better.

[22:03] Starting slow doesn’t mean being unproductive. It means being intentional about how we choose our actions in order to make long lasting progress and impact towards our ambitions.

Resources and Links mentioned in this episode:

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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