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015 Price and Raise your Rates with Confidence

with

Dawn Andrews

Show notes

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Show notes

This episode is for you if you’re in business or you’re thinking about starting a business and you don’t know what to charge for your services. And I get it. It can be hard to price your services, especially when you’re just starting out. We don’t necessarily have a track record. 

Maybe you don’t have any success stories to share.  You don’t want to undervalue yourself, but you also don’t want to scare clients away with high prices. And you might be nervous to charge what you’re worth or you don’t know yet what your services are worth. 

This process can be a whole lot easier.

In this episode, you will learn:

  • How to set your fees
  • How to find the courage to charge what you’re worth
  • How to communicate that value in a way that feels fair for both you and your clients

This episode at a glance:

[03:13]  I felt like I barely had time to shower, much less spend time having fun and I was starting to burn out. Being booked solid is a great idea but not at the expense of having some personal time to yourself.  It was clear that I needed to start looking at my pricing because I was becoming resentful. And not wanting to go to work.

[04:25] Women upon being hired into their jobs took what was offered, no further discussion. And here’s the staggering part; that could equate to as much as $1.5 million in lost income over the course of a woman’s career. Based on the cumulative effect of one negotiation.

[06:50] We need to be bigger and braver than our doubts and insecurities and go for it. We’ve just got to decide we’re doing it and then support each other in doing it. 

[11:54] It’s important to really look at all the different ways that you can serve and are serving and where those services overlap with what the client’s challenges are. That’s where the cash is. 

[19:38] A mistake we make as female business owners that eats away at our profits and has us question our pricing is becoming overly concerned with whether or not we’re enough

Resources and Links mentioned in this episode

 

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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