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006 Creating A Movement The World Is Waiting For

with

Elise Pettus

founder of UNtied - the Thinking Womans’ Divorce Resource

Show notes

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Show notes

When your nicely-planned life and career take a turn for the unexpected, it’s easy to let yourself get dragged down, crawl into a hole, and end up feeling like a total failure.

Or… you could do like My Good Woman, Elise Pettus, and realize that the kind of support you need doesn’t exist yet, find a dozen kindred souls, and start building the movement you know your people need.

Elise is the Founder and Editorial Director of UNtied, an online community that connects women navigating separation and divorce so they can support and educate one another through the process.

Elise took “the worst that could happen” and turned it into her inspiration and motivation to become a bold leader for the thousands of women in her community.

In this episode Elise and I discuss

  • How Elise’s divorce inspired her to found UNtied – now a thriving community with over 3000 members.
  • How to be brave when you’re shy, and why flipping your “leadership switch” can help you become more courageous on behalf of others.
  • Growing a small gathering of women into a community of thousands
    This episode at a glance:

[06:44] When the worst has already happened, it removes a lot of the fear that would otherwise stop you from taking risks and doing awesome things.

[20:13] How growing a big movement can start small and organically – by filling a void and creating what your people tell you they need.

[30:35] If what you want to offer (and what your people need) doesn’t exist yet, then build your own model and pave your own road.

[42:06] Giving people you work with permission to boss you around and use their “stern math teacher voice” – so you can stop being in your own head and get more and better things done.

[44:02] Helping your people feel safe enough to be vulnerable around you, so you can have open conversations about the best way to work together.

[47:11] “Hard skills” directly impact revenue and move the needle. But a business is made up of people, and you need the “soft skills” to work with them effectively.

[53:58] If Elise had a do-over, the only thing she’d change is to ask for help or find a strategic partner (or business coach) sooner.

[53:58] The main element Elise loves to bring out in people is resilience. It’s hard work but so worth it.

[01:04:50] Elise’s essential advice for women going through a divorce.

Resources and links mentioned in this episode

NOTE: Elise talked about tech struggles in this episode and mentioned her past experience with a few different email providers. BUT… tools and capabilities change so fast in the online world, so I highly recommend you do your own research before making those big techy decisions for your business.

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Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

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