Ever wonder if your niche is too narrow to grow?
In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams.
But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving.
Tune in for insights and strategies that will transform the way you think about your business!
In this episode, I discuss:
- How narrowing your niche can scale your business effectively.
- The pros and cons of broadening your niche to reach a wider audience.
- Eight practical ways to expand your niche without losing focus.
This episode at a glance:
[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.
[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.
[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.
[08:51] There are probably natural expansion opportunities within the clients that you already have.
[10:04] It all comes down to your business goals and the needs of your target audience.
Resources and Links mentioned in this episode
- Free Range Thinking
- Dawn Andrews
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- Join Female Founders Society
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