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121 Stop Planning Backwards! Why Female Founders Need a Champagne Moment Before Setting Goals

with

Dawn Andrews

Show notes

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Show notes

Are you planning goals that secretly exhaust you before you even begin?

Every January, you’re fired up and ready to plan the hell out of your year. By March? You’re resentful, off track, and wondering what went wrong. Spoiler: It’s not your strategy, it’s your starting point.

In this potent Founder’s Rant, Dawn Andrews reveals the one mindset shift that can prevent burnout, align your goals with actual joy, and help you build a business you still like by the end of the year.

And it all starts with a glass of champagne.

Write your Champagne Moment. Take 10 minutes this week and write the toast you’d give on December 31st, 2026. No edits, no pressure, just the slightly tipsy truth. That story is your truest roadmap.

What You’ll Take Away

  • Why reverse-engineering your year from a Champagne Toast actually works—and isn’t just fluffy founder journaling
  • The unexpected clarity you gain when you plan based on who you want to become, not just what you want to build
  • How skipping this ONE reflective exercise keeps you chasing goals that don’t actually matter
  • What resentment in March reveals about the way you set goals in January


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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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