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100 What 1 Year, 1 Rebrand, and 89% Down Taught Me About Leadership

with

Dawn Andrews

Show notes

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Show notes

Are you holding it all together while quietly falling apart?

In this raw and radically honest milestone episode, Dawn Andrews peels back the curtain and shares what it really took to hit 100 episodes—while living through the most unrelenting year of her life. We’re talking an 89% business drop, a full rebrand, marathon training, eldercare chaos, and teen parenting drama.

This is not your tidy “12 leadership tips” post. It’s a masterclass in what leadership looks like when you’re building in the middle of the storm.

If you’ve ever felt like you’re barely holding it together behind the scenes while trying to lead with grace in public—this one’s for you.

Key Takeaways

  • Real leadership doesn’t look perfect. It looks like showing up in fuzzy robes, uncertain, but present.
  • Visibility isn’t about performance—it’s about truth. You can’t teach leadership from behind the curtain.
  • Delegation without clarity is just stress disguised as progress. The turning point? Simple systems and clear ownership.
  • AI isn’t therapy—but it can save your sanity. When life fell apart, ChatGPT became a midnight thought partner.
  • Letting go isn’t a moment. It’s a muscle. Personal and professional transformation require daily, messy, imperfect release.


Resources & Links

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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