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055 Expand Your Reach: 8 Strategies for Niche-Bound Businesses

with

Dawn Andrews

Show notes

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Show notes

Ever wonder if your niche is too narrow to grow? 

In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams. 

But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving. 

Tune in for insights and strategies that will transform the way you think about your business!

In this episode, I discuss:

  • How narrowing your niche can scale your business effectively.
  • The pros and cons of broadening your niche to reach a wider audience.
  • Eight practical ways to expand your niche without losing focus.

This episode at a glance:

[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.

[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.

[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.

[08:51] There are probably natural expansion opportunities within the clients that you already have.

[10:04] It all comes down to your business goals and the needs of your target audience.

Resources and Links mentioned in this episode

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More about the “My Good Woman” podcast

Welcome to My Good Woman, the podcast for bold female leaders.

I’m your host, Dawn Andrews, a proud female leader, happily married hockey mom, and the Founder and CEO of a Business Strategy Consultancy called Free Range Thinking.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading impactful enterprises.

We discuss what makes them tick, what helped them pave their path, and how they get it all done. Week after week, we bring listeners into intimate and potential world-shifting conversations so we can make this twirly, blue rock better for us all.

We’re classy ladies but we don’t bleep the swear words. Listener discretion is advised.

If you liked what you heard, don’t forget to follow along so you never miss an episode. And before you go, leave us a review – it would mean a lot to us!

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