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034 Resilience Rules: Turning Trauma into Triumph

with

Alyse Maslonik

CEO OF REDEFINED ADVISORS

Show notes

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Show notes

From a childhood bouncing between foster homes to becoming the CEO of a multimillion-dollar company, Alyse Maslonik’s story proves our circumstances don’t define our future.

Alyse grew up in generational poverty and suffered unimaginable abuse, leaving her voiceless and believing she didn’t matter.

But Alyse was determined not to let her traumatic past write her future story.

She funneled her pain into purpose, starting a company dedicated to providing educational scholarships to underprivileged youth. Now, Alyse is uplifting thousands of students and blazing a trail for women entrepreneurs as one of the top 3% of female business owners nationwide.

Listen to this inspiring firsthand story of resilience. Alyse’s journey from a domestic abuse shelter to a trailblazing CEO will leave you believing no obstacle is too great when you have purpose on your side.

In this episode, Alyse and I discuss

  • Harnessing your anger or adversity as fuel to drive you towards a purpose bigger than yourself. 
  • Sharing your authentic story and passion when pitching your business idea. 
  • Building a team that supports you fully, both personally and professionally. 
  • Staying fiercely committed to your mission through failures and wins alike.
  • Making time for loved ones even amid growth and demands.

This episode at a glance

[03:12] Started in a domestic abuse shelter. That is where I lived. I did not have. We just ended up there with the clothes on our backs, Dawn, like that’s all we had. And so, to be ranked among the revenue-generating women-owned businesses in the nation blows my mind every day.

[11:31] I want to watch their families’ lives change and not struggle paycheck to paycheck. And for me to have a hand in that motivates me every day to keep going because I get to see the change that I wished I had at an earlier age. It’s healing.

[12:12] I have a quote I’ve learned is true, “Running away from your trauma is a race you’ll never win”

[15:39] I think victims of abuse, or people who have been through trauma, get scared to admit they need help. And I’m no longer afraid to say I need help.

[21:36] Being uncomfortable and hearing someone’s story is sometimes the key to growth and being a better person and more compassionate

[24:39] It’s important to be raw and honest so that they can see, you know, there is light even when it feels so, so, so, so dark. And there is love after violence, you know. 

Resources and links mentioned in this episode

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More about the “She’s that founder” podcast

Welcome to She’s That Founder, the podcast for ambitious women who are ready to stop drowning in decisions and start running their businesses like the confident CEOs they were born to be with the help of AI magic.

I’m your host, Dawn Andrews—executive coach, business strategist, and founder of Free Range Thinking. I’m also a proud female leader, mom, and mentor who believes scaling a business shouldn’t come at the cost of your sanity.

Each week, we dig into the real tools and strategies you need to scale smarter, not harder: faster delegationsystems that won’t collapse if you take a nap, and AI tools that actually lighten your load instead of adding to it.

You’ll hear proven revenue strategies, executive leadership frameworks, and practical tools to build a business that grows without burning you out.

We keep it real here—expect candid conversations, quick hits, and the occasional founder rant. Listener discretion is advised (because we don’t always bleep the swear words).

If you like what you hear, make sure to follow along so you never miss an episode. And before you go, leave us a review—it means the world and helps more women founders step fully into their CEO power.

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