Today, we’re about to trash your B-school textbooks. Why? Because you, my high-level corporate star, deserve to step out and shine on your own. You deserve to start a business, and guess what? You don’t need a fancy website or a 50-page business plan to do it.
So grab your notepad and some glitter for the rebellion, and SAVE this episode. Let’s dive into the real deal on starting a consulting business that doesn’t suck.
In this episode, I will discuss:
- Discover the unexpected goldmine already in your hands for starting a business.
- Learn how to communicate your unique value to attract your ideal clients.
- Find out the crucial step that most entrepreneurs skip that sabotages their success.
- Hear why you should price your services higher and command what you’re worth.
- Why you should start selling before you think you’re ready.
This episode at a glance:
[05:35] It’s not about changing who you are and going out and getting a whole bunch of new skills. It’s about changing how you perceive and present yourself.
[11:49] The process you use to learn may likely be the process you will take your clients through when you work with them.
[18:38] This is not a right answers game coming up with your ideal client profile. It is an amalgam of many different kinds of people you’ve worked with, brought together in one specific group or one specific description.
[21:35] You start with curiosity, continue with authenticity, and remember to sprinkle in some of your magic. Be vulnerable; be a little weird if you need to. And just think of it as making new friends instead of driving sales.
[26:53] When you’re pricing, I know you’ll probably have some mindset challenges. It’s going to feel wobbly to embrace that number, but you can do it.
